Portfolio — Raphaëlle Rousseau

Ricardo meets an immigrant community through its cuisine to document how they celebrate around food. With no filter and no artifice, connections are built around the table of the community's ambassador, who shows us what is eaten when they celebrate in their culture. On the menu: warm human encounters, authentic moments and dishes that make you want to reach out to others.

Through expeditions full of adventure and surprises, Joanie shares her great passion for animals! And she gets to meet some very funny specimens along the way.

A documentary series following the growing interest of Rémi-Pierre Paquin, a lover of local products, and a guest chef who showcases our harvests, whether to drink or to eat! Over a stay at the cottage, they explore the territory, meet farmers and producers, cook indulgent recipes and host guests in style.

To talk about food self-sufficiency, a Hydro-Québec project for the energy transition, the utility created a trompe-l'œil poster. Passers-by could step into what looked like the image of a greenhouse to learn more. Real pepper plants were transplanted inside the greenhouse and a basket of Québec vegetables was handed to passers-by.

The "Wall-to-wall hate" experience set out to confront the public about the lack of action on homophobic speech online. Rethink posted homophobic social media content in the real world to make it impossible to ignore. After only 20 minutes, the police had to step in. Hate speech has real consequences offline as much as online, and we must report homophobia and transphobia to break the cycle of violence.

"Exclusive experience", a tourism campaign for Tourisme Hautes-Laurentides that plays with the codes of the experiential stunt.

"A brand that's easy to love", a campaign featuring various content pieces co-created with the agency Deux Huit Huit. The goal: to champion the convictions behind building a brand that is easy to love.

Conviction #5: Like Laura, a smart brand isn't afraid to follow its instincts and stray off the beaten path. It finds its own comfort. 🗺

While going through my parents' video archives, I discovered little treasures and decided to make a "zero-waste production", recycling excerpts of songs I loved, bits of film teasers that inspired me and, above all, memories of our personal history.

During the COVID quarantine, I decided to make my own interpretation of the state of the world. These old images still resonate today, proof that true humanity is ageless and that life is a cycle that comes back around.