Portfolio — Raphaëlle Rousseau

FRENG

ADVERTISING STUNT CAMPAIGN
Hydro-Québec : Entrez dans un monde plus vert
To talk about food self-sufficiency, a Hydro-Québec project for the energy transition, the utility created a trompe-l'œil poster. Passers-by could step into what looked like the image of a greenhouse to learn more. Real pepper plants were transplanted inside the greenhouse and a basket of Québec vegetables was handed to passers-by.
Responsibilities:
Directing.
Date:
2022.
Client:
Hydro-Québec.
Distribution:
Web.
Some collaborators
- Creative agency: LG2
- Chief creative officers: Marc Fortin, Luc du Sault
- Creative direction: Martin Charron
- Production - Parade studios: Guillaume Dubois
- Sound studio: Lamajeure
- Director of photography: Simon «Ronny» Lebrun
- Stunt collaborators: Publicité sauvage and Pure Horticulture
- Editing: Simon «Ronny» Lebrun
- Colour grading: Olivier Séguin-Dang
- 2D VFX animation: casadelfilms
ADVERTISING STUNT CAMPAIGN
Fondation Émergence : Haine mur à mur
A campaign against homophobia and transphobia
Awards and distinctions
- Bronze Lion at Cannes in the Media: Print/Outdoor category
- D&AD Wood Pencil in the Press & Outdoor / Tactical Poster Advertising category
The "Wall-to-wall hate" experience set out to confront the public about the lack of action on homophobic speech online. Rethink posted homophobic social media content in the real world to make it impossible to ignore. After only 20 minutes, the police had to step in. Hate speech has real consequences offline as much as online, and we must report homophobia and transphobia to break the cycle of violence.
Responsibilities:
Directed and produced by content content.
Date:
2020.
Client:
Fondation Émergence.
Distribution:
Web.
Collaborators
- Agency: Rethink
- National creative direction: Chris Staples, Ian Grais
- Creative direction: Nicolas Quintal
- Art direction: Maxime Sauté
- Copywriting: Xavier Blais
- Producer: Marie-Pière Poulin
- Strategic planning: Pascal Routhier
- Account service: Alex Lefebvre, Cendra F. Percy
- Sound: P.O. Rioux
- Photographer: Virginie Gosselin
ADVERTISING CAMPAIGN
Hautes-Laurentides : une expérience exclusive
"Exclusive experience", a tourism campaign for Tourisme Hautes-Laurentides that plays with the codes of the experiential stunt.
Responsibilities:
Directing.
Date:
2019.
Client:
Tourisme Hautes-Laurentides.
Distribution:
Web.
Collaborators
- Director of photography and sound: Simon «Ronny» Lebrun
- Editing and online: Simon «Ronny» Lebrun
- Motion design: Sébastien Camden
- Sound mix and sound design: Homy Studio
- Music: El Rey - Hologramme
- Production: Guillaume Dubois

Hydro-Québec : Entrez dans un monde plus vert

Fondation Émergence : Haine mur à mur

Hautes-Laurentides : une expérience exclusive